{"id":9129,"date":"2020-10-01T09:08:56","date_gmt":"2020-10-01T07:08:56","guid":{"rendered":"https:\/\/knecht-online.de\/project\/augmented-reality-app\/"},"modified":"2023-11-09T14:31:20","modified_gmt":"2023-11-09T13:31:20","slug":"ar-app","status":"publish","type":"project","link":"https:\/\/knecht-online.de\/en\/project\/ar-app\/","title":{"rendered":"Augmented Reality App"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.6.3″ _module_preset=”default” background_color=”#222222″ custom_padding=”0px||0px|||”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.3″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.6.3″ _module_preset=”default”][et_pb_image src=”\/wp-content\/uploads\/knecht-logo-weiss.svg” title_text=”knecht-logo-2015-white” url=”\/home” _builder_version=”4.6.5″ _module_preset=”default” width=”40%” custom_margin=”10px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.3″ _module_preset=”default”][et_pb_text _builder_version=”4.6.3″ _module_preset=”default” text_text_color=”#EEEEEE” custom_margin=”20px||||false|false”]

Projekte<\/a>\u00a0\u00a0 \u00a0 \u00a0 Agentur<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mehr<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.5″ _module_preset=”default” background_color=”#222222″ custom_margin=”0px||0px||false|false”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”120px||120px||false|false”][et_pb_column type=”3_5″ _builder_version=”4.6.4″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_font=”||||||||” header_text_color=”#ffffff” header_font_size=”46px” header_line_height=”1.4em” header_2_font=”||||||||” header_2_text_color=”#ffffff” header_2_font_size=”34px” custom_padding=”||||false|false”]

Augmented Reality App<\/strong><\/h1>\n

Boehringer Ingelheim<\/h2>\n

Wie einfach es ist, mit einer \u00fcberzeugenden Business-App auf sympathische Weise einen Imagegewinn zu erzielen, zeigt die mitrei\u00dfende Performance der Kuh Lotti. Lotti, Samba tanzende Hauptdarstellerin einer Augmented Reality App, bringt die Kunden unseres Auftraggebers Boehringer Ingelheim immer wieder zum Lachen. Ausgangspunkt war die Aufgabe, etwas Neues, \u00dcberraschendes \u2013 konkret ein 3D-Modell \u2013 in eine App zu integrieren.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.6.4″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”||100px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” custom_margin=”0px||||false|false” custom_padding=”||||false|false”]

Die Umsetzung:
Entwicklung einer Augmented Reality App<\/h3>\n

Augmented Reality \u2013 die erweiterte Realit\u00e4t, generiert \u00fcber eine App \u2013 ist eine innovative Form, digitale Medien f\u00fcr die Kundenansprache zu nutzen. Wie funktioniert das? Augmented Reality Apps lassen zum Beispiel aus einem Blatt Papier dreidimensionale Figuren emporwachsen, die sich auf der Bildschirmoberfl\u00e4che eines modernen Smartphones oder Tablets bewegen. Die \u00fcberraschende Wirkung entsteht, wenn sich diese virtuelle Szenerie in das reale Umfeld integriert, in dem die App betrachtet wird. M\u00f6glich ist es auch, mit der Kamera n\u00e4her an ein Objekt heranzugehen, es von allen Seiten zu betrachten und vieles mehr. So weit die Theorie, jetzt kommt der Spa\u00df.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/knecht-online.de\/2023-wordpress\/wp-content\/uploads\/Kuh_460x600.png” title_text=”Kuh_460x600″ _builder_version=”4.6.5″ _module_preset=”default” width=”60%” module_alignment=”left” animation_style=”slide” animation_direction=”right”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.6.5″ _module_preset=”default” custom_padding=”||100px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/knecht-online.de\/2023-wordpress\/wp-content\/uploads\/Bildschirmfoto-2021-01-14-um-13.23.54.png” title_text=”Bildschirmfoto 2021-01-14 um 13.23.54″ _builder_version=”4.6.5″ _module_preset=”default” width=”84%” module_alignment=”right” animation_style=”slide” animation_direction=”left”][\/et_pb_image][et_pb_image src=”https:\/\/knecht-online.de\/2023-wordpress\/wp-content\/uploads\/flyer-augmented-reality.png” title_text=”flyer-augmented-reality” _builder_version=”4.6.5″ _module_preset=”default” width=”75%” module_alignment=”right” animation_style=”slide” animation_direction=”left”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” width=”75%” custom_margin=”0px||||false|false” custom_padding=”||||false|false”]

Das Resultat:
3D-Kuh Lotti sorgt f\u00fcr Riesenspa\u00df<\/h3>\n

Wer mit seinem Smartphone oder Tablet die App durch das Bild des ebenfalls von uns entwickelten Flyers aktiviert, muss einfach lachen: Die animierte, \u00e4u\u00dferst temperamentvolle 3D-Kuh Lotti betritt die B\u00fchne und legt zu hei\u00dfen Rhythmen eine perfekte Samba aufs virtuelle Parkett. Das verfehlt seine Wirkung nicht und bringt den Sender der digitalen Botschaft immer wieder in positive Erinnerung.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” header_5_text_color=”#ffffff” width=”75%” custom_margin=”0px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ sticky_enabled=”0″]

So holen Sie sich die tanzende Kuh Lotti auf Ihr Smartphone<\/h5>\n

Download mit Android: Google Play Store<\/span><\/a>
Download mit iOS: Apple Store iTunes<\/span><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” disabled_on=”off|off|on” _builder_version=”4.6.5″ _module_preset=”default” max_width=”2560px” custom_margin=”||200px||false|false” custom_padding=”||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” width=”100%” custom_margin=”0px||||false|false” custom_padding=”||||false|false”]

Das Resultat:
3D-Kuh Lotti sorgt f\u00fcr Riesenspa\u00df<\/h3>\n

Wer mit seinem Smartphone oder Tablet die App durch das Bild des ebenfalls von uns entwickelten Flyers aktiviert, muss einfach lachen: Die animierte, \u00e4u\u00dferst temperamentvolle 3D-Kuh Lotti betritt die B\u00fchne und legt zu hei\u00dfen Rhythmen eine perfekte Samba aufs virtuelle Parkett. Das verfehlt seine Wirkung nicht und bringt den Sender der digitalen Botschaft immer wieder in positive Erinnerung.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/knecht-online.de\/2023-wordpress\/wp-content\/uploads\/Bildschirmfoto-2021-01-14-um-13.23.54.png” title_text=”Bildschirmfoto 2021-01-14 um 13.23.54″ _builder_version=”4.6.5″ _module_preset=”default” width=”70%” module_alignment=”left” animation_style=”slide” animation_direction=”left”][\/et_pb_image][et_pb_image src=”https:\/\/knecht-online.de\/2023-wordpress\/wp-content\/uploads\/flyer-augmented-reality.png” title_text=”flyer-augmented-reality” _builder_version=”4.6.5″ _module_preset=”default” width=”60%” module_alignment=”left” animation_style=”slide” animation_direction=”bottom”][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” header_5_text_color=”#ffffff” width=”100%” custom_margin=”0px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ sticky_enabled=”0″]

So holen Sie sich die tanzende Kuh Lotti auf Ihr Smartphone<\/h5>\n

Download mit Android: Google Play Store<\/span><\/a>
Download mit iOS: Apple Store iTunes<\/span><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

The 3D cow \u201cLotti\u201d danced as part of an entertaining promotional campaign for Boehringer Ingelheim.<\/p>\n","protected":false},"author":6,"featured_media":8840,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[69,70,72,75],"project_tag":[],"yoast_head":"\nAugmented Reality App - Agentur Knecht<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality App - Agentur Knecht\" \/>\n<meta property=\"og:description\" content=\"The 3D cow \u201cLotti\u201d danced as part of an entertaining promotional campaign for Boehringer Ingelheim.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/knecht-online.de\/en\/project\/ar-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Agentur Knecht\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Knecht-GmbH\/100063542259688\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T13:31:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/knecht-online.de\/wp-content\/uploads\/referenz-ar-app.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"375\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/knecht-online.de\/en\/project\/ar-app\/\",\"url\":\"https:\/\/knecht-online.de\/en\/project\/ar-app\/\",\"name\":\"Augmented Reality App - 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