{"id":8919,"date":"2023-05-25T08:17:39","date_gmt":"2023-05-25T06:17:39","guid":{"rendered":"https:\/\/knecht-online.de\/project\/marken-relaunch\/"},"modified":"2024-09-03T13:48:00","modified_gmt":"2024-09-03T11:48:00","slug":"brand-relaunch","status":"publish","type":"project","link":"https:\/\/knecht-online.de\/en\/project\/brand-relaunch\/","title":{"rendered":"Brand relaunch"},"content":{"rendered":"

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c<\/span>MENU<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion-BG-hell-Start” _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#f6f6f6″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”3560px” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”150px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”\/wp-content\/uploads\/sinning-animation-GIF_projektbericht.gif” disabled_on=”off|off|off” _builder_version=”4.25.1″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|tablet” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|tablet” transform_styles_last_edited=”on|phone” position_origin_f=”center_left” vertical_offset=”0px” horizontal_offset=”-320px” width=”100%” width_tablet=”450px” width_phone=”300px” width_last_edited=”on|phone” module_alignment=”left” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||50px||false|false” scroll_vertical_motion=”0|30|30|100|4|0|-4″ motion_trigger_start=”top” transform_styles_tablet=”” transform_styles_phone=”” scroll_vertical_motion_tablet=”0|35|35|100|4|0|-4″ scroll_vertical_motion_phone=”0|35|35|100|4|0|-4″ scroll_vertical_motion_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Page Title” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#555555″ header_font_size=”46px” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Brand relaunch<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Leadin” module_class=”leadin” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#555555″ header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” custom_margin=”||25px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]As an agency for digital and printed materials<\/strong>, you put your business stationery in good hands with Knecht. Where marketing know-how, graphic style and professional implementation simply belong together in an attractive complete package<\/strong>. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion-BG-\u00dcbergang-hell-dunkel” module_class=”nav-change-box” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Scroll-Section-End-Div” _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][et_pb_code admin_label=”Scroll-Section-Start-Div” _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#222222″ custom_margin=”||||false|false” custom_padding=”100px||100px||false|false” custom_padding_tablet=”100px||50px||false|false” custom_padding_phone=”50px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”||100px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_2_text_color=”#eeeeee” header_3_font=”||||||||” header_3_text_color=”#ffffff” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#EEEEEE” custom_margin=”0px||0px||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Individual design for medium-sized businesses,<\/h2>\n

individual furniture for your living spaces. For 140 years, the team at Schreinerei Sinning<\/strong> has been producing high-quality furniture made to measure. The traditional company from Ingelheim wanted to relaunch its brand with a new website in 2023 and turned to Knecht.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.23″ _module_preset=”default” custom_margin_tablet=”||100px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|20%|5vh|20%|false|true” custom_padding_tablet=”|15%||15%|false|true” custom_padding_phone=”|10%||10%|false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”\/wp-content\/uploads\/Sinning-Logo.svg” align=”center” show_bottom_space_tablet=”” show_bottom_space_phone=”” show_bottom_space_last_edited=”on|phone” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.25.1″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||5vh||false|false” custom_margin_tablet=”||100px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|10%|0px|10%|false|false” custom_padding_tablet=”|0%||0%|false|true” custom_padding_phone=”|0%||0%|false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.23.1″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1.1em” header_2_text_align=”right” width=”80%” custom_padding_tablet=”||||false|true” custom_padding_phone=”||||false|true” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”36px” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_2_text_align_tablet=”left” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|desktop” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00bbWe build your<\/strong> furniture\u00ab<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#eeeeee” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#555555″ custom_margin=”0px||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

“First ask why?” First ask why. Following Simon Sinek’s idea, identity, uniqueness and company philosophy were analyzed in the workshop and a previously uncommunicated brand message was developed.<\/p>\n

“We build your<\/strong> furniture” – with an emphasis on the customer, emphasized graphically in a minimalist but effective way.<\/p>\n

The previous company logo was reduced to the actual brand name, which should speak for itself. Recognition is guaranteed.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/knecht-online.de\/wp-content\/uploads\/Strichzeichnung_Kuechen_Update.jpg” alt=”Sinning joinery reference kitchen” _builder_version=”4.25.1″ _module_preset=”default” custom_margin_tablet=”|20px|20px||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ border_width_all=”1px” border_color_all=”#555555″ global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/knecht-online.de\/wp-content\/uploads\/Strichzeichnung-Vorlage.jpg” border_width_all__hover_enabled=”on|hover” border_width_all__hover=”1px” border_color_all__hover_enabled=”on|hover” border_color_all__hover=”#FFFFFF” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/knecht-online.de\/wp-content\/uploads\/Strichzeichnung_Hotel_Update.jpg” alt=”Sinning joinery reference Papa Rhein” _builder_version=”4.25.1″ _module_preset=”default” custom_margin_tablet=”||20px|20px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ border_width_all=”1px” border_color_all=”#555555″ global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/knecht-online.de\/wp-content\/uploads\/papa-rhein-vorlage.jpg” border_width_all__hover=”1px” border_width_all__hover_enabled=”on|hover” border_color_all__hover=”#FFFFFF” border_color_all__hover_enabled=”on|hover” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/knecht-online.de\/wp-content\/uploads\/Strichzeichnung_Geschaeftsraeume.jpg” alt=”Sinning joinery reference business premises” _builder_version=”4.25.1″ _module_preset=”default” custom_margin_tablet=”|20px|20px||false|false” custom_margin_phone=”|0px|0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ border_width_all=”1px” border_color_all=”#555555″ global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/knecht-online.de\/wp-content\/uploads\/Vorlage_Geschaeftsraeume.jpg” border_width_all__hover=”1px” border_width_all__hover_enabled=”on|hover” border_color_all__hover=”#FFFFFF” border_color_all__hover_enabled=”on|hover” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” disabled_on=”on|off|off” _builder_version=”4.25.1″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1.1em” width=”90%” module_alignment=”right” custom_margin_tablet=”20px|20px||20px|false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”|||20px|false|false” custom_padding_phone=”|||20px|false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ text_font_size_tablet=”36px” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00bbFrom the sketch to the finished piece of furniture\u00ab<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||5vh||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#eeeeee” header_text_color=”#eeeeee” header_font_size=”46px” header_line_height=”1.4em” header_3_font=”||||||||” header_3_text_color=”#eeeeee” header_3_font_size=”20px” header_4_font=”|700|||||||” header_4_text_color=”#555555″ text_orientation=”right” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The sketch was chosen as a new stylistic element of the relaunch to emphasize individual, handcrafted work. Photographs of existing projects in traced form attract attention on the new, responsive website. For the homepage, we went one step further and created an appealing animation from the same style element. The widely used and popular WordPress\u2122 was selected as the content management system.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23″ _module_preset=”default” custom_margin_tablet=”||100px||false|false” custom_margin_phone=”||50px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|10%||10%|false|false” custom_padding_tablet=”|0%||0%|false|true” custom_padding_phone=”|0%||0%|false|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.23″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1.1em” header_2_text_align=”right” width=”80%” custom_padding_tablet=”||||false|true” custom_padding_phone=”||||false|true” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”36px” text_font_size_phone=”24px” text_font_size_last_edited=”on|phone” header_2_text_align_tablet=”left” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|desktop” module_alignment_tablet=”left” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u00bbEverything from a single source. The complete package fits!\u00ab<\/h2>\n

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The revision of the other business equipment with the new design elements rounds off the modernized external appearance of Schreinerei Sinning<\/strong>: Business cards, stationery, vehicle lettering, e-mail signature and more.<\/p>\n

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